New York-based French transplant Alice Ritter designs a contemporary collection that perfectly blends elements of French chic with New York’s laid-back approach to style. Feminine and delicate details share the stage with sharply tailored and more masculine lines to conjure up the image of an elegant, stylish and free- spirited woman.

When Alice moved to New York from Paris over a decade ago, fashion was only a passion for the former music publicist. She got her first order while making one- of-a-kind hand-made pieces, which gave her the motivation to push the adventure further. Few years of hard work and determination garnered Alice Ritter the recognition she needed form the industry: supportive press, sponsored fashion shows, loyal customers and more recently (February 2010) a place on the CFDA Fashion Incubator Program.

Julie Agashiwala
julie@ja-mh.com
36 East 12th Street, Suite 401 New York, NY 10003
212.533.4948

Introducing ANAGRAM, a new capsule collection from New York designer Gary Graham for Spring 2011. ANAGRAM captures a youthful and confident viewpoint: 20 pieces created in 100-percent natural washed silks, cottons and hand-knits that can be mixed and arranged in various combinations for a complete yet multifarious wardrobe. The ANAGRAM woman is young, intelligent, intrepid and playful, a person who shops at a lower price point but values original and versatile pieces. The palette reflects this woman and is equally conversant, with a range of subtle yet refined tones. Together, the pieces are a manifestation of her many moods: from sophisticated Victorian to pagan rocker to witty party girl. This is an edited yet expanded vision of Gary Graham, an opportunity to share the designer’s breadth of view with a wider, burgeoning audience. ANAGRAM is Gary Graham, rearranged and viewed with new eyes.

Herman Solomon
herman@garygrahamnyc.com
176 Franklin Street New York, NY 10013
212.564.0786

Chilean Barbara Briones combines a love for both old world artisans and contemporary designs, and creates an eclectic, handmade shoe collection where skills of leather craftsmen merge with her traditional design training and an eye for modern design. Unexpected detailing and the use of bold colors and textures elevate Barbara’s shoes to infinitely wearable works of art.

Julie Agashiwala
julie@ja-mh.com
36 East 12th Street Suite 401 New York, NY 10003
212.533.4948

The next "cool" is right around the corner - with our new lines for the upcoming 2012 Spring/Summer collection!

Our theme is "Blondes Have More Fun" and these T-shirts are guaranteed to bring a smile to your face!

Not only do these tees have a great sense of humor and style, but they're made from high-quality, sustainable sources. Green is definitely in these days - no matter what color tee you prefer!

Lise Elingsen
lise@blondesmakebettertshirts.com
334 West 17th Street Suite 1E New York, NY 10011
917.628.8983

Choonmoo Park has been at the forefront of Korean avant garde design since 1988, when she launched her label DEMOO. Subsequently, she launched her eponymous line, PARKCHOONMOO. Responding to high demand, the designer opened her first retail store in 1988 in trendy Apgujungdong (Korea) and expanded quickly into other Asian markets. Since then, her designs have become iconic of a modern, architectural and yet fluid style. Underlying her edgy but wearable designs is an artistic sensibility and superb fit derived from couture roots translated into ready-to-wear. Park favors the striking impact of monotones such as black and white, punctuated by counterpoints of color, and layering to create new combinations that have become a signature of the PARKCHOONMOO aesthetic.

Mo Choi
mochoi@demoo.com
662-10 Sinsa, Kangnam, Seoul 135-897

ERRO. In Latin, the word means “stray.” To stray, to deviate, to wander. Launched in 2009, ERRO by Anna Larson creates clothing for such wanderers urban warriors who are effortlessly cool, restless with energy and keen to veer off the beaten path.

As she debuts her fourth ERRO season, Larson continues to evolve the line, integrating new signatures, such as corsetry and cut-out details, and finding fresh paths toward functionality, such as developing garments with detachable elements, or snap details that adapt fit. At the heart of it all, of course, is Larson’s drive to redefine luxury for a new generation of women. Street-smart, daring, with a modern sense of elegance, the ERRO woman is going places. Wherever she winds up, ERRO is her wardrobe.

Anna Larson
anna@erronewyork.com
108 Wooster Street Suite 3A New York, NY 10012
646.330.9998

Juniper Rose is the designer behind Falconiere, a line of armored accessories she launched in 2009 following a successful capsule collection for Donna Karan Resort. Inspired by the young adult medieval fantasy novel she began writing; Falconiere is named for the falconers who trained birds to hunt during the middle ages. As the name implies, the decadent chain-mail epaulets that hang off the shoulder and chest pieces that are constructed like camisoles command attention.

Juniper Rose
juniperrose@falconierenewyork.com
22 Wakan Drive Katonah, NY 10536
646.239.1889

Golden is modern feminine chic. Defined by fresh modern silhouettes and beautiful finishes using a mix of subtle and lively colors and prints. Golden is designed by Brooklyn based designer Chardean Chum and made in New York.

Julie Agashiwala
julie@ja-mh.com
36 East 12th Street Suite 401 New York, NY 10003
212.533.4948

Illesteva was founded in 2009 by Daniel Silberman and Jus Ske. Illesteva is handmade in France, Italy and Germany, in concert with the world’s leading manufacturers of luxury eyewear. The duo push normal boundaries of design by exploring fresh shapes and materials like acetate, bamboo, wood, titanium and natural buffalo horn, with each new frame design. Drawing from their downtown lives, as well as their backgrounds in design, music, fashion, and photography, Silberman and Ske have created a brand of classic timeless pieces, meant to last a lifetime.

info@illesteva.com

Tara Subkoff is an American actress, fashion designer, and a 21st century style icon. Tara has acted in over 27 films, including The Cell, As Good As It Gets, Freeway, The Notorious Bettie Page, and more.

Tara began Imitation of Christ in 2001 as an art project that became an overnight international fashion sensation. Actress Chloe Sevigny appeared in the first show when each piece was sewn by hand and recycled from vintage, thrift and goodwill shops. Tara created true pieces of art with her fashion shows which garnered her a cult following. 

Jean-Marc Flack
jean-marc@showroomseven.com
263 Eleventh AvenueNew York, NY 10001
212.643.4810

J Apostrophe’s Fall/Winter collection aims to bring harmony by collaging and mixing contradicting elements. The main concept of this collection is to bring out harmony, normally unexpected from a mix and match of elements that usually do not go well with one another. This collection’s design is derived from artificial elements such as man-made structures, resulting in contained and controlled silhouette, but with details that are irregular yet geometrical. The contracting binary elements of this collection are well represented in the clutch bag. The clutch bag matches two types of leather that are completely different in texture, creating aesthetic appeal, but also carries practicality, with handles that would normally be associated with casual handbags.

Richard Chun
richard@idielshowroom.com
632 West 28th Street 4th Floor New York, NY 10001
646.290.5838

In 2009, New York-based wife and husband duo Joomi Lim and Xavier Ricolfi, launched a collection of daring high-fashion jewelry, that could easily be called rock-n-roll chic. Joomi's sensibility lends feminine and intricate details to the collection, while Xavier's industrial designer roots bring in unusual materials, finishes and cutting-edge technologies. Together, they create playful jewels, juxtaposing styles of hard/soft, sweet/naughty, uptown/downtown and glam/rock creations.

Joomi and Xavier's unique sense of luxury, fun, chic and unconventional designs can be found at select high-end retailers around the world.

Julie Agashiwala
julie@ja-mh.com
36 East 12th Street Suite 401 New York, NY 10003
212.533.4948

Based in New York, the eponymous label JUMA developed by brother and sister team, Alia Juma (Design Director) and Jamil Juma (Creative Director), can be found in various locals around the world including Canada, United States, Israel, China, UK and Japan. Their line is carried in coveted retailers including Harvey Nichols (Hong Kong), Bloomingdales (Dubai), Revolve (LA), Ron Herman (LA), Eva (New York), Kaight Boutique (New York), Shopbop.com (New York), Life Curated (Brooklyn), By Definition (Austin), Tenth & Proper (Vancouver), Vered (Israel), Bella (Guatemala), Simons (Montreal), Holt Renfrew (Toronto) and many others worldwide.

Jeannie Lawlor
info@jumastudio.com
135 Hudson Street Suite 3R New York, NY 10003
646.770.2542

Jackie Villevoye, creator/owner of Jupe by Jackie, has worked as an interior designer and was named one of Europe's best designers in Suzanne Trocme's Little Chic. For the designer , it is simply a matter of 'follow your heart'.

Her strong passion for fashion made her decide to continue her career in fashion. She went to India, the only place in the world where the hand-embroidery is done on the highest level and searched intensively for these artists. Now, she is dedicated to bring this rare form of art , to the next level.

Her creations are made with passion and each one is a unique piece.

Jackie Villevoye
jackie@jupe-by-jackie.com
Les Affaires 40 BV, Ginnekenweg 222, Breda 483 5NH
31.6.53.39.31.43

Kaal E Suktae is a high end brand which is inspired by modernism. It is a modern contemporary concept that pursues structural avant-garde. Structural analysis on clothing. Approached the street fashion and cultural sensitivity with handicraft method. 

Richard Chun
richard@idielshowroom.com
632 West 28th Street 4th Floor New York, NY 10001
646.290.5838

IDIEL SHOWROOM launching its private label called LEIDI by IDIEL. Includes perfect easy and breezy jersey tops with a spin and fashion forward women’s footwear. Focus is to offer something satisfying for everyone at an affordable price-point.

Richard Chun
richard@idielshowroom.com
632 West 28th Street 4th Floor New York, NY 10001
646.290.5838

Leila Shams launched her collection after a decade of design directing for big companies. Her stunningly original prints and embellishments immediately caught the attention of cutting edge retailers like Harvey Nichols, Curve, and Forward by Revolve. She is a favorite of celebrity stylists and has been worn by Kim Kardashian, Fergie, and Kesha. Washed leather jackets, intensely beaded minis, and soft printed knits are the collection's lust worthy staples. 

Leila Shams
leila@leilashams.com
55 Berry Street Brooklyn, NY 11211
917.214.1226

After a vivid dream in the night, designer Juliana Bennett awoke with a detailed vision for Mulcair’s Spring/Summer 2012 collection: A tall sail-ship floats along the dark waters, its uniformed crew illuminated by brilliant flashes of lightning, and at the center of it all, our fearlessly chic heroine, her pet cheetah, and their nautical misadventure! For the collection A Dream in the Night, Mulcair takes its tomboy chic, military-inspired aesthetic on a playful journey at sea, and this time, the cheetah is loose!

This season’s color palette finds its character in a naval haberdashery of old; subtle navy suiting and airy black mesh balance with light grey, sand, denim and midnight blue. Gold shank buttons sparkle alongside luxurious leathers and grosgrain trims while playful strips of cheetah sprint alongside masculine striped shirting. Other lush materials include Moroccan crepes, crepe de chine, voile, dalvik suiting and mud silk.

Jaffray Hill
Jaffray@mulcair.com
4130 Drolet Montreal, Quebec H2W 2L4
514.844.2952

Pola Thomson is a Chilean NY based designer. She attended the prestigeus Pontificia Universidad Católica de Chile, where she completed a B.A in Design with a strong focus in art, aethteics and design.

Soon after, she started her journey around the fashion capitals of the world; during those days, she enrrolled in different courses at Central Saint Martins College of Arts & Design in London and Parsons The New School of Design in New York.

POLA THOMSON is her eponymous line launched in 2009.

Pola Thomson
pola@polathomson.com
50 White Street 1st Floor New York, NY 10013
212.941.7262

ROSEL is an expression of a lifestyle, an ecologically conscious, ethically aware way of living, which can then be revealed to and discovered by the wearer. Subtlety, glamor, and comfort endow ROSEL with the ingredients of a lifestyle and fashion of sustainable luxury.

ROSEL is a full-fashion knitwear line using environmentally sensitive fibers and materials created for the comfort of women.

Juliane Camposano
juliane@roselwear.co
756 Myrtle Avenue Suite 4J Brooklyn, NY 11206
917.669.7352

S=YZ is a design partnership comprised of Yujin Song and Juyeon Jo. Yujin Song has obtained both Womenswear degrees in London College of Fashion and a degree in graphic design and has worked at prestigious design houses such as Jonathan Saunders and Alexander McQueen. She has also been awarded best ready-to-wear award at GenArt Styles competition in New York City. Juyeon Jo studied womenswear with Yujin at London College of Fashion and quickly saw synergies in their work and formed S=YZ. The two are now working full-time on their independent label with sales currently exclusive in Seoul, London and currently launching in New York City.

Richard Chun
richard@idielshowroom.com
632 West 28th Street 4th Floor New York, NY 10001
646.290.5838

S A R A & S U R U Z I is a contemporary women’s clothing line, established in 2009 by designers Sara and Suruzi in New York City. Each piece is a reflection of the design philosophy of S A R A & S U R U Z I defined by a minimalist approach/concept origination complemented with contrasting highlight details and an appeal to modern aesthetics.

The collection features anomalous yet fashionable, achromatic designs with key color accents and masculine constructive characteristics with soft feminine touches per use of draping.

S A R A & S U R U Z I is designed, produced, and manufactured in New York City’s Garment District by Sara and Suruzi and professionally skilled pattern makers and sample makers.

Sara Kim
info@saraandsuruzi.com
242 West 38th Street 6 Floor New York, NY 10018
212.840.0790

The brand was created for 20-40’s Trend Setters by her artistic and sensitive talent.

‘sono drs’ has the spirit of ‘couturier’, and constantly developed it as wearable couture- style with designer’s own draping technique.

According to designer’s artistic experiences, ‘sono drs’ will keep the direction in unique and simplified avant-garde style with high quality couture."

Richard Chun
richard@idielshowroom.com
632 West 28th Street 4th Floor New York, NY 10001
646.290.5838

Designer Na Young Lee had always been drawn to stripes and still believes ‘Stripe is the most popular and stylish pattern in the world’. Consequently, N sought to explore and demonstrate their versatility and potential. Each piece in the entire ‘Stripe by N’ line contains some form of a stripe or a line based pattern such as plaids, gingham on a simple jersey t-shirt to fabulously striking silk shirts. Additionally, Designer Na young Lee loves to experiment with color, layout, and distortion which bring magnificent diversity to the collection. All together, ‘Stripe by N’ pieces suggest both whimsy and an effortlessly cool styling to women all over the world.

Richard Chun
richard@idielshowroom.com
632 West 28th Street 4th Floor New York, NY 10001
646.290.5838

Sunghee Bang, an independent New York designer, has been rapidly gaining attention and demand, since she started her line in 2009. Her work showcases the intrigue of androgynous minimalism, the brilliance of superior craftsmanship, and a knack for remarkable design sensibility.

Based in New York, Sunghee launched her line immediately after completing her studies at the Fashion Institute of Technology. While at FIT, she won first place in both her Associate and Bachelor of Fine Art graduation shows, in art and knitwear respectively. Her studies also included internships with Alexander McQueen, Donna Karan, J Mendel, Jill Stuart and Peter Som. Now in her fifth season, Sunghee’s growing success is reflected in numerous accolades from fashion editors and publications and distribution by department stores and boutiques nationwide.

Sunghee Bang
sales@sungheebang.com
325 West 38th Street Suite 406 New York, NY 10018
212.706.9624

Terra New York is a new, smart and innovative rainwear company created by two New Yorkers. Terra New York products are crafted to withstand heavy rain and other inclement weather all the while projecting a sleek and stylish look. Every piece is 100% waterproof using heat sealed seams and TPU/Urethane in a decidedly chic and fashion forward way.

Julie Agashiwala
julie@ja-mh.com
36 East 12th Street Suite 401 New York, NY 10003
212.533.4948

THVM, pronounced as “them”, was founded in Los Angeles, CA in 2009.

THVM is a collective of creative minded people dedicated to designing and producing quality premium denim at an affordable price. THVM’s principals are based in the collaboration and relationship with multi-disciplinary arts. The brand’s aesthetic aim is to create sophisticated and refined designs, while being accessible to a wide audience. Simplicity is the core of the basics collection, allowing an individual to express their style and personality without the interference of over embellishment.

Olga Nazarova
Olga@thematelier.com
1317 Palmetto Street Los Angeles, CA 90013
213.617.0667

Born in South Korea and raised in New York, Yoonmi received her training at Parsons the New School for Design and Nicole Miller. Approaching fashion as a malleable architecture, wielding precise forms adorned with whimsically exquisite prints. Her ready-to-wear aesthetic evokes sensual playfulness without undermining the daily functional demands of the body.   Yoonmi Lee concentrated capsule collection is locally manufactured in New York City.

Yoonmi Lee
yoonmi80@gmail.com
555 West 23rd Street Suite S4K New York, NY 10011
646.717.2550